Kat Engh

Azazie.com's Style Maven: PR, Digital Marketing, Design, UX, and of course, Stylist

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Hi, I'm Kat Engh, you bubbly "connector" and fashion lover. I wear a lot of hats at Azazie.com where I help lead Marketing, PR, and Customer Service team members and oversee style and design choices.  My biggest passion is for diversity in fashion. Everyone should feel empowered to express themselves through their style, no matter their size or shape, age, etc. I run a blog with my best partner-in-crime Nina Asay called FashionPenpals.com, where we showcase and discuss fashion for every size, shape, and income. Before joining Azazie to pursue my passion for inclusive fashion, I worked in book publicity for close to seven years, with a focus on online publicity, branding and engagement growth through social media and multimedia (videos, webinars, podcasts,etc), and  media partnerships/collaborations.  Ever the extrovert, I enjoy speaking at events about publicity and social media and inclusive fashion, and moderate panels, as well. Specialties: marketing, public relations, new media, social media, branding and identity, press releases, writing, blogging, event planning, trade shows, webinars, viral videos, video editing, podcasts, radio host, ad copy, editing, public speaking Programs: ZenDesk, Basecamp, Gotowebinar, Cision, Wordpress, iMovie, Adobe Photoshop, some HTML

Social Media Strategist & Communications Manager at Berrett-Koehler Publishers

July 2013 - December 2014 | Oakland, CA

Create and implement publicity, social media, and event campaigns for at least 10-12 titles each year o Proactively jump on opportunities to publicize Berrett-Koehler products, authors, and company o Strategize with authors on their communications goals and work with them to maximize their efforts o Create online content like author videos, square graphics, and blog posts to promote our authors and books on social media platforms o Prepare reports of social media analytics o Work with organizations to set up speaking engagements for our authors and publicize our books

Community Outreach & New Media Specialist at North Atlantic Books

August 2011 - June 2013

Social Media Marketing, Online Community Management, Marketing Material Design, Trade Show Representative, Publicity Outreach for Radio, TV, Web, and Print, Video Editing, NAB Communities Podcast Host Responsibilities: - Manage online and print campaigns for 15-20 titles annually - Host monthly podcast for NABCommunities.com - Film, edit, and narrate (as needed) viral video campaigns - Co-manage Marketing Assistant and seasonal interns/volunteers - Grow the NABCommunties.com membership through online social media campaigns and quality content on the site

Online Marketing & Publicity Coordinator at North Atlantic Books

August 2009 - August 2011

Manage publicity online and print campaigns for 20+ books a year in a variety of niche markets, including spirituality, sustainability, martial arts, literature, poetry, and more. Successful with reviews and features in New York Times, LA Times, Rain Taxi, Publishers Weekly, Foreword, and more.

Managing Editor at Geek Girl on the Street

October 2010 - June 2011

Manage a team of 10+ regular and guest contributors to create and share new content, contests, and more from the geeky world, with a feminist bend.

Bowie High School

1998 – 2002

Point Loma Nazarene University

BA - Journalism

Concentration: Creative Writing

Activities: Editor-in-Chief for annual creative arts magazine, The Driftwood.

Past: President of the Book Promotion Forum (formerly the Northern California Book Publicity & Marketing Association - NCBPMA) In 2012, I built and launched the new website for the NCBPMA (now called the Book Promotion Forum, or BPF) to help increase traffic to the official site and boost member benefits. I love talking about social media, so if you need someone to discuss a new trend on Pinterest, Klout, App.net, or whatever new social media is trending, I am available for TV, radio, and print or web interviews. I also have experience with hosting podcasts and webinars. See why I think you shouldn't give up on your Google+ profile just yet: http://www.youtube.com/watch?v=s-1OyfIRZXY